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Why Life Insurance Is The Ultimate Gift of Love
Why Life Insurance Is The Ultimate Gift of Love
03 Feb 2025

This month of love, give your family a lasting gift of love that can provide a lifetime of financial protection.

It’s the month of love, Valentine’s Day is just around the corner, and we're all scrambling to find the perfect gift. The usual suspects - chocolates, flowers and jewellery - are all lovely gestures to spoil that special someone. But this year, why not choose to gift those you’ll love forever, your family, with an invaluable gift that can last a lifetime?

Life insurance is the ultimate gift of love

It might not sound romantic, but we think life insurance is the most selfless and enduring expression of love. It's a promise to your loved ones that no matter what happens, you'll always provide for them. The payout can be a loving lifeline, helping to cover everyday expenses, pay off big debts like your home loan and even fund big dreams like your children's tertiary education. But they’re not the only ones to benefit. Just think of the peace of mind you’ll get to enjoy, knowing your loved ones won't face financial hardship even in the event of your passing.


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At MiWayLife, we keep life insurance simple

If you choose to buy a life insurance policy from MiWayLife, you’ll get to enjoy a 4-in-1 policy for one low monthly premium. It includes comprehensive life insurance plus a terminal illness benefit, a funeral benefit and funeral cover for your family members that can be covered as additional lives by your policy.

You’ll also get to enjoy the freedom of choice. You can increase or decrease your cover amount whenever you wish and, should you be diagnosed with a terminal illness, will have the option of immediately claiming 50% or 100% of your cover.

Why life insurance is a must-have for South Africans

Many don’t realise it, but the day we pass away, our bank accounts are frozen. Your family won’t be able to access your money until your estate is wrapped up and this is a long, tedious process that can many months, sometimes even years to conclude. In the meantime, those daily bills still need to be paid and the cost of a funeral can see your family dipping into their own savings or going into debt.

This is why life insurance, especially the kind that includes funeral cover, is a must. At MiWayLife, we’re proud to say we pay out fast. As our policy’s funeral benefit is accelerated, your chosen beneficiary will receive the funds within 48 hours after we receive the required claim information. This payout amount is 10% of your total cover amount capped at R50 000. This way, your family will have a separate pot of funds to pay for any funeral-related expenses without having to dip into their life cover payout.

Life insurance is the gift that keeps on giving

We believe everyone should have life insurance so we strive to make it affordable by offering you a set amount of coverage of your choosing. The higher the life cover amount, the higher your premiums will be, but you’d be surprised to learn how inexpensive it can be. As an example, you could get R500 000 worth of life cover from MiWayLife from just R164 per month!

For the record, this is half the price of a Valentine’s Day bouquet and unlike red roses that will eventually wilt, life insurance is a gift that keeps on giving, offering a lifetime of peace of mind.

The Bottom Line


At MiWayLife, we think Valentine’s Day isn’t just for sweethearts but the perfect day to celebrate the love you have for your family. If you’re looking for the ultimate gift to show them how much you care and financially protect them for years to come, life insurance is hard to beat. So, why not get a quick quote from MiWayLife today?

Did You Know:

You can now take out life cover with us online in a few simple steps. No calls and no agents! Make sure to take care of those you love today by buying MiWayLife cover online.

Need more information on MiWayLife? Read about our life insurance product, or get a life insurance quote in 30 seconds. Alternatively, call us on 0860 64 54 33 .
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Terms and conditions apply. Eligibility, cover and benefits are determined on individual risk profile. MiWayLife is an authorised FSP (No. 45741) and its product offering is underwritten by Sanlam Life Insurance Limited, a registered long-term insurer. MiWayLife is a division of Sanlam Life Insurance Limited - Reg No. 1998/021121/06