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MiFit Partners

We have a range of partners from product sponsors through to event partners who we work with to make the MiFitLife product offering better and to make sure that we’re delivering the kinds of races that athletes want. To find out more about each of our partners, read on below and visit their website by clicking on the link.


MyProgramGenerator (MPG) offers optimized personal training programs, race planning and real performance tracking for swimmers, cyclists, runners, triathletes and duathletes. It is a system that is currently setting the gold standard in endurance coaching. MPG generates training programs which are constructed individually from each athlete’s unique physiological performance data and is supported by a group of skilled coaches and optional club environment.

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Sport Science Lab

Sport Science Lab is responsible for conditioning some of the country’s top athletes and sportsmen. Their performance training methods will maximize the performance of every athlete, regardless of your inherent ability.

Team Tri-Lab

Run by former SA Multiple Elite Triathlon Champion, Glen Gore, Team Tri-Lab is a coaching business combined with a race team.

West Coast Warm Water Weekend

The Westcoast Warmwater Weekend is a family friendly multisport weekend away. The Westcoast National Park offers the ideal setting for athletes, their families and friends to race, train, socialise and enjoy nature.

Ultra Triathlon

Triathlons for pros and amateurs alike, sponsored by MiWay and MiWayLife, in some of the most scenic areas of the country.

PVM Nutritional Sciences

One of the country’s foremost sports nutrition providers, PVM supplies athletes with energy bars, supplements, and nutritional advice.


Orca offers triathletes everything they need to face their challenges. Wetsuits, trisuits, swimsuits, accessories and top-quality customized clothing.

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Terms and conditions apply. Eligibility, cover and benefits are determined on individual risk profile. MiWayLife is an authorised FSP (No. 45741) and its product offering is underwritten by Sanlam Life Insurance Limited, a registered long-term insurer. MiWayLife is a division of Sanlam Life Insurance Limited - Reg No. 1998/021121/06